Privacy Policy

Coach provides AI coaching models trained by professional practitioners. Our first product is Coach Football, a sports nutrition coaching service for players, teams, and academies. For questions about this Privacy Policy or how your personal information is handled, contact matt@usecoach.io.

Depending on how you use our services, we may collect:

• Identity information, such as your name and surname.
• Contact information, such as your email address, phone number, and address.
• Account information, such as usernames, passwords, preferences, and profile details.
• Health and performance information, such as body mass, playing position, fixture lists, nutrition logs, allergies, food preferences, training load, sleep, and heart-rate data.
• Wearable and device information, such as data from GPS vests, wearables, and connected health or training apps.
• Subscription and service information, such as plan details, enquiries, support requests, and coaching history.
• Technical information, such as IP address, browser type, device information, operating system, and usage logs.
• Communication information, such as messages, emails, forms, and support interactions.
• Any other information you choose to submit to us.

We may collect personal information:

• Directly from you when you submit forms, create an account, answer coaching questions, contact us, or use our services.
• Automatically through cookies, logs, analytics tools, and similar technologies.
• From wearables, GPS devices, health apps, and other connected platforms you choose to link.
• From service providers, partners, or third-party platforms where this is lawful and relevant to the services.

We may use personal information to:

• Provide, operate, maintain, and improve our coaching services and AI models.
• Create, manage, and support user accounts.
• Personalise protocols, targets, and nutrition guidance to you.
• Respond to enquiries, support requests, and service-related communications.
• Process subscriptions, payments, or service requests.
• Send operational notices, service updates, and important information.
• Improve security, detect fraud, prevent misuse, and protect our systems.
• Comply with legal, regulatory, accounting, tax, audit, and contractual obligations.
• Perform analytics, reporting, and business planning.
• Send marketing communications where permitted by law or where you have consented.

We process personal information only where we have a lawful basis to do so. This may include your consent, performance of a contract, compliance with a legal obligation, protection of a legitimate interest, or another basis permitted by applicable data protection laws. Health and performance information is used to personalise coaching and is processed only where permitted by law, including where you have provided consent.

We may use cookies, analytics tools, and similar technologies to understand how our services are used, improve performance, remember preferences, and protect our platforms. You can manage cookies through your browser settings, although disabling cookies may affect some functionality.

We may share personal information with:

• Service providers who help us operate our business and provide our coaching services.
• Payment, hosting, cloud, analytics, communication, security, and support providers.
• Wearable, GPS, and health-platform providers where you choose to connect those services.
• Professional advisers, auditors, insurers, and legal representatives.
• Regulators, authorities, courts, or law enforcement where required or permitted by law.
• Business partners, clubs, teams, or federations where necessary for the services and lawful to do so.

We do not sell your personal information. Your coaching data remains yours — you can export or reset it without losing your account.

Some service providers or systems may be located outside the country where you live. Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place and that the transfer is permitted by applicable law.

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction. No system is completely secure, and we cannot guarantee absolute security.

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law, contract, accounting, audit, dispute resolution, fraud prevention, or legitimate business record-keeping obligations.

Subject to applicable law, you may have the right to:

• Ask what personal information we hold about you.
• Request access to your personal information.
• Request correction of inaccurate, outdated, incomplete, or misleading personal information.
• Request deletion of personal information where legally permitted.
• Object to certain processing of your personal information.
• Withdraw consent where processing is based on consent.
• Opt out of direct marketing communications.
• Lodge a complaint with the relevant data protection authority.

To exercise these rights, contact matt@usecoach.io. We may need to verify your identity before processing your request.

We may send marketing communications where permitted by law or where you have consented. You can opt out of marketing communications at any time by using the unsubscribe mechanism where available or by contacting us.

Coach Football includes youth and academy protocols. Those features are intended to be used with a parent or guardian. We do not knowingly collect personal information from children without appropriate consent where required by law.

Our services may contain links to third-party websites, platforms, or services, including wearable, payment, and health-data providers. We are not responsible for the privacy practices, content, or policies of third parties.

We may update this Privacy Policy from time to time. Updated versions will be posted on this page. Continued use of our services after changes are posted means you acknowledge the updated policy.

For questions, privacy requests, data access requests, correction requests, deletion requests, or marketing opt-out requests, contact matt@usecoach.io.